THE VISION: A MEDITATION CAFE NEXT DOOR TO EVERY STARBUCKS

This will happen. It is inevitable. Meditation cafes will spring up all over the place as the world catches on to the importance of the practice. Picture this: Emma is a busy professional. She is an attorney in New York City, the financial district. She works about a million hours a week at some big-time law firm. Despite that, she takes really good care of herself, she hits the gym every morning, eats healthy, and manages to get enough sleep most nights. During the course of a typical day, Emma will grab a smoothie on the way to work from the gym, meet with clients, meet with the partners of the law firm, you get it, she does lawyer stuff all day. She breaks for lunch and grabs a quick wrap from the corner deli, hits up Starbucks for a latte, and dips into the meditation spot next door for a quick twenty minute sesh to clear her head before heading back to the office. Whoa-whaa?! Like I said, this will happen.

I imagine that meditation cafes will look like day-spas, sleek and modern, with a receptionist to greet you. Would you like a bottle of water? You’ll be shown to a small, private meditation room, large enough to accommodate a comfortable chair or a cushion on the floor. The room is sound proof and you have access to a tablet that allows you to set a timer and control the lighting. You can pull up audio programming like guided meditations, soothing music, or nature sounds. You’ll do your thing and leave refreshed and ready for whatever the world wants to throw at you. You can have a membership or pay by the minute.

Sensor deprivation tank at H2Om FLOAT in Jacksonville, Florida h2omfloatjax.com

I’m so excited about the future of meditation! (Ya think?!) There are already “float centers” across the country where you can experience full sensory deprivation. They use tanks that resemble giant futuristic eggs. You float inside in ten inches of highly concentrated salt water solution that is warmed to body temperature. These tanks offer an amazing experience that I am looking forward to trying out soon! I’d like to see these tanks turned upright, without the water, for a seated meditation.

As it is, the “Float” sessions take more time, which makes sense because they offer a much deeper experience. They require the user to shower before and after floating. The meditation centers I envision would include one or two of these sensory deprivation tanks for extended sessions, in addition to the main meditation pods. The idea is to be able to pop in and out quickly getting your fix on a lunch break or on the way to or from work. There would also be a separate studio where guided group meditations could be led by an instructor.

I like the idea of a membership model, like a gym or yoga studio, where you can become a member or pay for drop-in sessions al a carte. The concept behind GuruMojo is to be the preeminent meditation brand. The “Starbucks of meditation” (lol, I know!). Someday you may find yourself dipping into a GuruMojo Dojo for a quick twenty.

Don’t get me wrong. Realistically, this concept won’t fly for another ten years or more. Maybe twenty, maybe thirty! For this to work, meditation will have to be as popular as going to the gym. That’s where I come in. My goal is to introduce as many people as possible to the practice in a way that convinces them to try it for themselves. Meditation is vital. Meditation is for everyone. I’ve got the rest of my life to keep singing that song. I don’t even know how to stop. Why would I?

Thank you so much for taking the time to read this. I can’t wait to tell you why I’m thinking about using a cartoon chicken for the GuruMojo logo! Do you even meditate, bro?

Kenny J.

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